The Genius of Caring


The Genius of Caring is a web based interactive story sharing project that features documentary portraits of those whose lives have been touched by Alzheimer’s and other caregiving intensive diseases.

The site also allows users to contribute to our story archive, the Care Gallery.

The project offers a uniquely intimate glimpse into the caregiving experience and creates a powerful and intimate portrait of a community connected through compassion.

Creative Director
Banker White

Documentary Producer
Anna Fitch

Campaign Producer
Chris Riley

Assistant Editor
Sam Clevenger

Original Score
Tyler Strickland

Still Photography Courtesy of
Elinor Carucci

Interactive Team
Nicole Sorochan
Corbin Ching
Charles Neigum – One Net Marketing

Interactive Design
Bela Spoher

Story Consultant
Sarah Kramer

interactive documentary © 2014